Client Background
The client’s background is one of Australia’s leading nationally accredited providers of heavy vehicle licensing and business training courses. Operating across multiple cities in Victoria, TDT offers professional truck driving courses covering light, medium, and heavy rigid vehicles, as well as advanced transport certifications. With growing competition in the training sector, TDT needed a reliable and scalable system to consistently generate enrollments across all locations.
The Challange Of Project
The company needed to promote six different truck driving courses simultaneously across four major Victorian cities. Their goal was to boost both visibility and enrollments in a highly competitive niche where training providers aggressively target the same audience. The campaign needed to reach a large audience, drive affordable clicks, and convert prospects into course sign-ups — all while managing a multi-city, multi-course structure under one comprehensive strategy.
Project Details
- Client: Transport Driving Training
- Location: Australia
- Category: Marketing, PPC ADS
Our Solution
From December 2024 to August 2025, we managed a large-scale Facebook Ads campaign optimized for reach, engagement, and enrollments. The strategy leveraged broad but relevant targeting, compelling course-focused creatives, and clear value-driven copy designed to motivate aspiring truck drivers to take action.
Our approach included:
A city-by-city segmentation strategy to keep the ads hyper-relevant
Multiple ad sets promoting six different truck driving certifications
High-clarity messaging that emphasized national accreditation, job demand, and career outcomes
Scroll-stopping visuals featuring trucks, licensing icons, and certification badges
Continuous optimization to maintain low CPC and maximize lead volume
By balancing broad awareness with course-specific targeting, we captured both active and passive job-seekers looking to upgrade their skills or enter the transport industry.
Results
The campaign achieved outstanding performance at scale, delivering strong ROI and helping TDT fill its training programs across the state.
Performance Highlights (Dec 2024 – Aug 2025)
168,773 reach
1,053,232 impressions
18,097 clicks
$0.83 CPC
324 course enrollments
$47.57 cost per result
1.72% CTR in a highly competitive education niche
The results not only showcased TDT’s strong brand presence but also validated the effectiveness of a well-structured, multi-course Facebook Ads strategy. The campaign enabled TDT to consistently attract motivated students and reinforce its standing as a top provider of accredited heavy vehicle and business training programs in Australia.
