Client Background
Our Client is a New York based wall printing business that specializes in customized large-format wall art for homes, commercial spaces, and retail interiors. After launching their new website, they needed a strong SEO foundation to help their brand appear in local searches and start generating consistent traffic and inquiries.
The Challange Of Project
Although the website was newly published, it lacked the essential elements needed for online visibility. There was no keyword strategy, the site structure was unoptimized, and the content did not clearly guide users toward taking action. The design had usability issues, CTAs weren’t placed strategically, and the website wasn’t ranking for any New York–specific keywords. Overall, Our client needed both a technical and creative SEO overhaul to help them gain traction fast.
- No clear SEO structure or keyword targeting
- Weak on-page optimization and content gaps
- Poor user experience and lack of strategic CTAs
- No proper engagement or performance tracking They needed fast improvements in organic traffic and overall site performance to start generating inquiries.
Project Details
- Date: 17 June, 2023
- Client: Miacsolution Ltd
- Location: New York, USA
- Category: Marketing
Our Solution
Better Clicks Digital began by performing a comprehensive SEO audit covering technical structure, on-page SEO, content quality, design, site layout, and user pathways. Once the priority issues were identified, I executed a full optimization plan.
This included revising the website’s layout for better flow, rewiring the content to match search intent, and embedding high-intent NYC keywords throughout the pages. I strengthened the CTAs, improved internal linking, and ensured every core page had proper metadata. The design and usability were refined to make navigation intuitive, especially for mobile users. To support all this, I set up analytics tracking and created a real-time SEO dashboard so the client could easily monitor progress.
A few of the key improvements included:
On-page SEO cleanup (headers, metadata, internal links, keyword alignment)
Content optimization to improve readability and search relevance
UX and layout adjustments to improve navigation and conversions
GA4 tracking setup to capture user behavior and engagement
Results
Within just one month, the website began gaining traction in organic search and showed a significant improvement in user engagement. Traffic jumped to over 800 new users, with strong behavioral metrics that signaled improved relevance and usability.
SEO PERFORMANCE AFTER 30 DAYS
781 active users
812 new users
516 engaged sessions
56% engagement rate
2:56 average session duration
44% bounce rate
These results demonstrated not only an increase in traffic, but also that users were spending more time on the site, interacting with the content, and exploring multiple pages. The site began appearing for relevant New York wall printing searches, creating early momentum for their long-term SEO growth.
