Client Background
Our Client is a premium mirror company in Australia offering high-quality, contemporary, and custom-designed mirrors for homeowners, interior designers, and commercial clients. They partnered with a digital marketing agency in Sydney to improve their online sales through Google Ads, specifically via Shopping, Performance Max (PMAX), and Search campaigns.
The Challange Of Project
The agency’s initial approach was to replicate campaigns previously used for other mirror clients — campaigns that unfortunately didn’t produce meaningful results. The Shopping and PMAX setups were simply copied over from old accounts, lacking customization, targeting precision, and messaging tailored to the Company’s brand, products, and audience.
Because these copied campaigns weren’t performing, the client wasn’t generating traffic or conversions from their paid ads. The agency needed a more strategic, customized approach to unlock sales quickly and prove immediate value to the client.
Project Details
- Client: Mirror Company
- Location: AUS
- Category: Marketing, PPC ADS
Our Solution
Better Clicks Digital took charge of building a dedicated Google Search campaign tailored specifically to Our Client’s Mirrors’ unique selling points. Instead of relying on the generic, recycled structures, I crafted new ad groups, keyword sets, and messaging that aligned directly with what mirror shoppers search for — style, quality, aesthetics, and home design enhancement.
I structured the ads to highlight:
The premium quality of their mirrors
Their modern and minimalist designs
Fast delivery and strong customer satisfaction
The emotional appeal of upgrading home aesthetics
This allowed us to target the deeper desires of their audience rather than just basic product features. I also ensured landing page alignment, proper tracking, and tight keyword mapping so every click had high purchase intent.
Results
The newly built Search campaign outperformed the recycled Shopping and PMAX campaigns immediately. Within the first week, Queensland Mirrors began seeing real sales coming directly from the ads.
Key Outcomes
Sales generated in Week 1 from the new campaign
Higher click-to-conversion quality vs. Shopping/PMAX
Better alignment with customer intent, leading to faster results
A clear demonstration that personalized ad strategy beats copy-paste setups
This project proved that thoughtful ad structure, strategic messaging, and audience-focused copy can drive conversions quickly.
even when the initial campaigns had failed. Our Client gained early wins, stronger brand visibility, and renewed confidence in their digital advertising direction.
