Client Background
The client’s background is a Colorado-based roofing and storm restoration company serving homeowners in Lone Tree and surrounding cities. The company specializes in roof repairs, replacements, and insurance-related storm damage restoration, operating in a highly competitive local market where demand spikes during hail season.
The Challange Of Project
The company needed a reliable way to generate consistent, high-quality roofing leads—particularly storm restoration inquiries from homeowners affected by hail damage. Previous marketing efforts lacked strong local targeting, compelling offers, and a structured funnel, making it difficult to stand out during peak storm season and capture urgent homeowner demand. Before working together, the company lacked a cohesive marketing system capable of generating consistent high-quality roofing leads. Their previous campaigns were either too generic or poorly targeted, resulting in low engagement and minimal lead volume. The founder needed a strategy that felt local, urgent, and directly relevant to homeowners dealing with roof damage — not just basic “roofing service” ads. The challenge was to build an offer, message, and funnel that spoke to real homeowner concerns after hailstorms.
Project Details
- Client: Roofing Company
- Location: USA
- Category: Marketing, PPC ADS
Our Solution
Betterclicks Digital built a full-funnel marketing framework for TSV, handling every stage from ad strategy to post-lead nurturing. This included crafting a strong, location-specific offer tailored to storm-affected homeowners, writing persuasive ad copy that addressed roof damage pain points, and designing scroll-stopping visuals that demonstrated urgency and trust.
In addition to the Facebook Ads campaign itself, I optimized their landing pages, updated SEO assets, redesigned their social media presence, and implemented targeted email follow-ups — ensuring that every step of the customer journey reinforced the value of TSV’s service.
Key elements of the solution included:
Localized FB ads tailored to Lone Tree and surrounding suburbs
Hail-season messaging centered on real homeowner fears and insurance needs
Strong trust-builders highlighting TSV’s certifications and experience
Optimized landing pages for fast conversions
Full-service support: copywriting, visuals, SEO, social media, and email nurturing
Results
The campaign delivered strong results, driving both high engagement and high-quality roofing leads — a major win in a competitive home services industry.
Performance Highlights
67,751 impressions
1,888 clicks
2.79% CTR
416 Meta leads
$3.04 cost per lead
At only $3.04 per roofing lead, the campaign significantly outperformed typical roofing industry benchmarks, where leads often cost $30–$100+. The combination of strategic offers, persuasive messaging, and full-funnel optimization positioned the company as a top local choice for storm restoration, helping them maintain a predictable flow of qualified roofing inquiries throughout hail season.
