Client Background
The client’s background is an Australian accessibility solutions provider specializing in custom-made rubber ramps, wheelchair ramps, threshold ramps, platform steps, grab rails, and bathroom mobility aids. Serving homeowners, caregivers, and businesses across Melbourne, the company is known for its Australian-made products and commitment to improving safety and independence for people with mobility challenges.
The Challange Of Project
Despite having a strong product line and excellent customer outcomes, the company needed a reliable system to attract more inquiries and increase awareness of their accessibility solutions. Their goal was to generate affordable, high-quality leads from Melbourne residents and businesses while strengthening their brand visibility in a niche market where trust and product reliability are critical factors.
Project Details
- Client: Accessibility Solutions Provider / Ramps
- Location: Australia
- Category: Marketing, PPC ADS
Our Solution
In early 2025, Better Clicks Digiral managed a month-long Facebook Ads lead generation campaign with a daily budget of A$25. The strategy emphasized clarity, trust, and product range, showcasing the different types of ramps and mobility aids available.
The campaign focused on:
Highlighting Australian-made, customizable solutions
Featuring their most in-demand products (wheelchair ramps, threshold ramps, platform steps, etc.)
Using clear, disability-friendly messaging aimed at homeowners, NDIS participants, and facility managers
Creating easy-to-understand ads that inspired confidence and immediate inquiry
Visually, the ads used clean, accessibility-focused creatives and strong CTAs designed to drive lead submissions.
Results
The campaign delivered impressive performance metrics, outperforming industry averages and driving high-intent inquiries at an efficient cost.
Campaign Performance
15,028 impressions
606 clicks
4.03% CTR — significantly above average
$0.87 CPC
22 qualified leads
$23.94 cost per result
These results demonstrated not only strong engagement but also the effectiveness of clear messaging, trust-building creatives, and niche targeting. The campaign helped our client increase their presence in Melbourne while consistently generating high-quality leads for their accessibility products.
