Client Background
The client’s background is an Australian home services company specializing in drain cleaning, drain repairs, blocked sewer solutions, and full drain replacements. Operating across Melbourne, they also offer ducted and multi-ducted HVAC services, making them a one-stop solution for homeowners with urgent plumbing and drainage issues. To scale their bookings, DrainPro needed an advertising strategy that could deliver leads quickly and affordably.
The Challange Of Project
Although the company had a strong service offering and local demand, they lacked a reliable system for generating consistent inbound leads. The goal was to capture Melbourne homeowners who actively needed drainage or HVAC services. and to do so within a short timeframe and on a controlled budget. Competitors were aggressive in the market, so the ads needed to stand out, communicate urgency, and inspire immediate action.
Project Details
- Client: Drain Cleaning Company
- Location: Australia
- Category: Marketing, PPC ADS
Our Solution
Between January 7–21, 2025, we launched a targeted Facebook Ads campaign focused on Melbourne homeowners dealing with home maintenance and plumbing issues. The strategy combined problem-aware messaging, clear service benefits, and a straightforward offer to encourage fast responses.
The ad approach included:
Messaging tied to urgent household issues (blocked drains, repairs, sewer problems)
Visual creatives designed to stop the scroll and build trust
A clear CTA leading to a fast and simple booking process
Targeting tuned to reach homeowners most likely to need immediate service
By aligning the message with homeowner pain points and pairing it with strong visuals, the campaign attracted high-intent prospects right away.
Results
The campaign delivered strong performance and exceeded expectations in both cost efficiency and lead generation.
Performance Highlights (Jan 7–21, 2025)
29,120 impressions
480 clicks
1.65% CTR
$1.00 CPC
20 high-quality leads
$24.10 cost per lead
These results demonstrated that DrainPro could capture demand affordably while reaching thousands of homeowners in their service areas. The campaign proved that strategic copy, strong offers, and precise targeting can produce immediate, cost-effective results in competitive home service markets.
